Brief
Brand identity for Venandi(a Florida-based cybersecurity firm) Client wanted to effectively communicate the value they bring, who they are, and what they stand for. Deliverables include; a new logo, website design, colors, typography, iconography, image library, brand personality, brand voice, brand messaging, brand positioning, tagline, and a roadmap.
Outcome
The client was able to clearly state the value they bring and was able to identify an emotion(one that their target audience cares about) to sell.
For the logo, a spider was chosen because of its hunting style. Research shows that spiders set traps for their prey and also, they randomly search for prey. This is a pre-emptive approach to mitigating risks(something Venandi is passionate about). And oh, Venandi is Latin for hunting.
