Brand Identity Design for a Mortgage Firm
Brief
LibertyEdge required a complete brand identity system to establish a strong presence in the real estate industry. Through Robert Taylor Media, I was brought on to lead the development of the brand identity, targeting international property investors (Africa-first) in the US market.
Solution
I was able to deliver a complete brand identity system encompassing strategic foundation (brand core, personality, and messaging), visual identity (logo suite, colour palette, typography, and patterns), comprehensive collaterals (print and digital templates, merchandise), and detailed brand guidelines for consistent application. This project took 6 weeks to complete and The client expressed satisfaction with the comprehensive brand system, which positioned LibertyEdge with a professional, cohesive identity ready for market launch.
